Dedicated EV Sales Executive Apprenticeship

The role of a Vehicle Sales Advisor is to sell new and used vehicles and to provide each and every one of our customers with consistently high levels of customer service. In this role you will be dedicated to Electric Vehicle (EV) sales.

You’ll learn how to identify a customer’s needs and interests; advise customers; promote the features and benefits of vehicles; appraise vehicles; and negotiate difficult sales.

This exciting apprenticeship programme is ideal for someone who enjoys engaging with people, a challenging and varied working environment and who wants to develop a long term career with an ambitious automotive brand.

The duties of a Sales Executive may include:

  • Greeting customers, discussing their needs and advising them on the most suitable vehicle
  • Arranging test drives
  • Negotiating sale and trade-in prices
  • Working out finance arrangements and packages, which may include organising registration plates, road tax and delivery of vehicles
  • Highlighting any additional products relevant to the customer
  • Processing orders and completing relevant paperwork, which may include carrying out stock checks using manufacturers’ databases
  • Updating customers on the progress of orders and contacting potential customers to update them about new vehicles and deals
  • Updating stock lists
  • Managing advertising and updating the website
  • Keeping the forecourt and cars clean and tidy
  • Providing potential customers with relevant literature and information
  • Inspecting vehicles pre- and post- sale

We are looking for ambitious candidates ready to take ownership of their development, work hard to achieve their potential and grow with an ambitious employer.

Duration: 12 months
Qualification Level: Level 2
Qualification Title: Customer Service Practitioner (+ Key Stellantis Product & Sales Modules)
Candidate Entry Requirements: Aged 16+, GCSE Maths & English Grade 4 or above (Desirable)
Delivery Format: 96% Retailer & Project Based (+2 x 2-Day Workshops at The Performance Academy)
Virtual Classroom Sessions: 42
Future Development: Progression onto Level 3 and Level 4 Qualifications with The Performance Academy


Working Week

A typical working week could be 40 hours Monday to Friday 8.30am – 5.30pm, however each of our Dealers will have different requirements.

All learners will be required to work the minimum apprenticeship duration of 30 hours per week. At least 20% of your working hours will be allocated to ‘off-the-job’ training. We’ll support you to understand the working hours during the recruitment process.


Skills and personal qualities

All of our opportunities receive a really good response and so we’re looking for you to demonstrate why you stand out from the crowd. We’re not looking for the finished article; rather we want to identify those people that are ambitious and demonstrate a willingness to learn, who are excited by the prospect of working with our fantastic, technologically advanced vehicles and really engage in the recruitment process.

We commit to supporting the development of our Apprentice’s technical, employability and broader personal development skills, to ensure they can progress and develop their career. That is why when it comes to selecting the right people to become apprentices, it’s as much about attitude as it is about vocational and academic success. Therefore in addition to the entry qualifications we require from you, we’ll also look for you to demonstrate the following key behaviours. From problem-solving abilities to an enthusiasm for our industry, these are all attributes that will be vital in your new role and they will be assessed throughout the application process.

  • Willingness to learn
  • Team working / working with others
  • Motivation for the role / automotive and engineering interest
  • Personal responsibility and career ownership
  • Problem solving


Entry Requirements

Age: 16+

Prior Attainment: GCSE (or equivalent) grade A*-C or 9-4 in Maths and English. Predicated grades are accepted.

‘Equivalent’ grades include:

  • BTEC first diplomas and certificates
  • OCR Nationals
  • Key Skills Level 2
  • NVQs
  • Essential Skills (Wales)
  • Functional Skills Level 2
  • Core Skills (Scotland)


Application Process

Your application will be assessed by the Recruitment & Selection Team against the Entry Requirements specified for the role. We aim to update you on the status of your application within no more than 5 working days.

If you are successful in your application you will be invited to participate in a short telephone interview. Candidates are then shortlisted again and will be asked to complete a range of web-based assessments appropriate to the role that you have applied for.

Finally candidates are invited to meet with their local Dealer in the form of a face-to-face interview. This may extend to a second interview and in some cases a working trial.

More information will be shared with candidates as a part of the process. Feedback is made available to candidates at each stage.


Ref: EVA-SL

Working Hours on application
Location Slough
Salary on application
Benefits on application
Closing Date 30/11/2021
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