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CHERY UK has teamed up with Soccer Aid for UNICEF for the 2026 campaign, backing the world’s largest charity football event. The match brings together a high-profile mix of celebrities and football legends, all competing to raise funds for the global children’s charity UNICEF.
As a Principal Partner, CHERY UK will work closely with Soccer Aid for UNICEF on a variety of engaging campaign activations. This includes serving as the event’s Official Car Partner and Official Broadcast Partner for the main Soccer Aid for UNICEF programme airing on ITV1 and STV.
Through the partnership, CHERY UK’s branding will feature prominently across the wider Soccer Aid for UNICEF campaign and events. It will also be activated through a series of both digital and in-person customer and dealership initiatives in the lead-up to the 20th anniversary match at London Stadium on 31 May 2026.
Take the Car Boot Challenge by booking a test drive for your chance to win exciting prizes and match tickets.
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Registered Office:
North Farm Industrial Estate,
Longfield Road
Tunbridge Wells
United Kingdom
TN2 3EY
Reg. Company Number: 03580726/03767502
VAT Reg. No. 805791222
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Thames Motor Group (Slough) Limited & Thames Motor Group (Tunbridge Wells) Limited is an appointed representative of ITC Compliance Limited which is authorised and regulated by the Financial Conduct Authority (their registration number is 313486). Permitted activities include advising on and arranging general insurance contracts and acting as a credit broker not a lender.
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